DEAR FEMALE ENTREPRENEURS, LATINA-OWNED BUSINESSES, AND MINORITY FOUNDERS,

HOLA LUZ IS A BRAND AND WEB DESIGN STUDIO FOR WOMEN IN BUSINESS AND MINORITY-FOUNDERS

AND BEFORE WE GO ANY FURTHER, 
WE NEED TO BE ON THE SAME PAGE ABOUT THREE BIG THINGS

#1

THE DEFINITION OF PROFESSIONAL

IS NOT “A WHITE GUY IN A SUIT.”

 (Plus, most of the time, when people say that something looks “professional,” they really mean that it looks bland. 🙃🤣)

You don’t need a brand that “looks professional.” You ARE a professional. What you need is a brand that looks like you.

We create fresh, original branding that is just as bold, or colorful, or disruptive as you are. Hope that’s okay with you. 

#2

BRANDS AREN’T DESIGNED

THEY’RE BUILT. SPECIFICALLY, BY YOU. 

Don’t get us wrong, branding is super f*cking powerful. It increases your authority and builds trust. It’s why people will pay $80 at Nike for a shirt when they could get it for $13 at JCPenny. 

But you will never catch us promising that a logo is going to triple your bookings or give you 5-figure months. 

When you’re building a brand, your logo, colors, and website are the individual bricks. We create the bricks, but you’re the one doing the building. (Don’t worry, we’ll teach you how.) 

#3

AUTHENTIC AND
IMPACTFUL BRANDING

REQUIRES YOU TO GET PERSONAL

The process of creating a brand rooted in authenticity and inspired by your journey is incredibly clarifying. It should make you feel seen, represented, and ready to GO.  

But the only way for us to get there is to go deep. We want to know everything – from your most audacious vision, to what keeps you going on days you want to burn sh*t to the ground.

So be prepared: working with us is both empowering & vulnerable.  
(Tears are shed regularly during our kick-off calls. Mostly ours.) 

GOT IT? PUES, LET’S MOVE ON TO THE INTRODUCTIONS.

To illuminate your purpose, make even your most ambitious vision a reality, and equip you to change your world.

OUR MISSION

OUR MANIFESTO ⬇    OUR MANIFESTO ⬇    OUR MANIFESTO ⬇    OUR MANIFESTO ⬇    OUR MANIFESTO ⬇    OUR MANIFESTO ⬇

OUR MANIFESTO ⬇    OUR MANIFESTO ⬇    OUR MANIFESTO ⬇

“These designs are telling the story I want to share.”

Dr. Mary Margaret Carrillo, Latina Voices Institute

THIS IS A SPACE WHERE 

YOU CAN BECOME THE RAY OF LIGHT THAT GUIDES YOUR COMMUNITY AND INSPIRES OTHERS TO DO THE SAME

I wanted to build a place where you could feel like you’re home and where you can create that feeling for your people. 

In my life, my career, and my circle, I never saw a woman of color be the first one to step into the light. 

A lot of us have been taught to simply “be grateful,” and do things “con las uñas” – do the most with the least. It makes us scrappy, resourceful, and resilient. But it also holds us back. 

Because doing the most with the least means not putting ourselves first. It means that everyone else’s dreams are more important. It means not believing or investing in ourselves. 

But I’ve learned that I can be grateful for what I have and be driven to achieve more. 

TECHNICALLY, 
WE’RE NOT AN AGENCY

(BUT YOU WON’T BE ABLE TO TELL)

Facts: it takes a lot of people to bring a brand to life. But, at the end of the day, we think the people who help us tell your story should be the ones who already understand it. 

We cultivate partnerships with an amazing network of diverse creatives spread across the country so that we can pair you with the right person for your project.