The Secret Sauce Files
Branding and Marketing Made Simple.
Unlearn Business and Branding Myths, Get Unfiltered Insights and Meet Daring Humans Serving Their Own Sauce.
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If you’re showing up consistently but still not attracting the right clients, your brand might be invisible. Discover the 5 key signs and how to fix your brand visibility to start attracting aligned, high-value clients.
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If you’re like many of our clients, you’re considering working with a professional brand designer for the first time. This is an exciting step for your business and brand, but it can come with a little uncertainty when you’re hiring a brand designer for the first time or if you’ve had a less than desirable […]
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Everyone is panicking about the rise of AI search killing blogs. We’ve felt the same fear, seeing clicks decline and wondering if Google AI Overviews are going to summarize everything and make our websites and blog posts obsolete. Is blogging even worth it anymore? YES. In the age of AI search, having an up-to-date website […]
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Looks matter. And listeners choose their podcasts the way they choose books… by the cover. That means a generic, DIY podcast cover design is costing you downloads. When you understand the importance of your podcast brand, you can attract more subscribers, increase your downloads, and get more visibility. In this post, we’ll look at what […]
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Every week we hear get the same message from our clients: “I just got another client from ChatGPT!” We love hearing that your website is showing up in AI search results. But even more than showing up, we are obsessed with how Hola Luz clients land their own clients who just found them on ChatGPT […]
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You worked so hard and made a significant investment to attract potential clients to your website. They signed up for your lead magnet. And then… crickets. But if you only email your list when you want their money, it is very hard to establish trust, connection, and see your email list convert. Most small businesses […]
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Building your bakery brand and wondering how to make it stand out? Check out this bakery brand design we did for an incredible Mexican bakery for inspo and ideas! We know that a panadería is the beating heart of many of our Hispanic communities across the United States. It’s where people find a piece of […]
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You built your business on your creative talent, the lens through which you see the world. You are incredible at transforming your ideas into stunning visuals, captivating stories, and unforgettable experiences. You’re resourceful, ingenious, and perfectly capable of learning new skills. Many creatives like you pride themselves on their ability to figure things out and […]
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For so long, women have been fighting to get a seat at the table, but the tides are changing, and they are done begging for a seat. They are building their own table, the whole freaking rooms, and creating spaces built by, with, and for women. Women are building and growing businesses together, and one […]
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Most Latinx businesses are led by first-gen trailblazers, the first in their familia to build something from scratch. That means you’re forging a road with no map. It also means your story is powerful. The industry’s version of “professional” often teaches us to blend in—neutral palettes, safe language, generic vibes. But chasing “fit in” is […]
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“I didn't feel like I needed to morph into something I was not for the sake of acceptance.
I'm a Latina too and to find another Latina crushing the game made me feel supported in levels that I don't think I have the words to articulate.
I felt like, "OMG! I'm home.”
SUSANA
CAREER COACH & SPEAKER
“I think when you've DIY'ed for a long time, you get this feeling of, ‘will they find out?’
I knew that if I wanted to get to the next level of clientele, I needed to work with a professional.
Working with this team to bring this new version of my brand to life has been nothing short of awesome. I feel more legit and a whole lot less imposter syndrome.
CATIE
BRAND PHOTOGRAPHER
“It's perfectly me and represents everything I'm trying to build with my company. Easy, seamless, fun, inspired…
You just GOT it.”
SHERRY
MARKETING MENTOR
“I feel like now I don’t have to work as hard to show potential clients what makes me stand out.
You took my words, feelings, and ideas and transformed them into the perfect website for me and my business
Nobody else has a website like mine.”
ANNAMARIE
FAMILY PHOTOGRAPHER
“I feel like now I don’t have to work as hard to show potential clients what makes me stand out.
You took my words, feelings, and ideas and transformed them into the perfect website for me and my business
Nobody else has a website like mine.”
ANNAMARIE
FAMILY PHOTOGRAPHER
“It's perfectly me and represents everything I'm trying to build with my company. Easy, seamless, fun, inspired…
You just GOT it.”
SHERRY
MARKETING MENTOR
“I think when you've DIY'ed for a long time, you get this feeling of, ‘will they find out?’
I knew that if I wanted to get to the next level of clientele, I needed to work with a professional.
Working with this team to bring this new version of my brand to life has been nothing short of awesome. I feel more legit and a whole lot less imposter syndrome.
CATIE
BRAND PHOTOGRAPHER
“I didn't feel like I needed to morph into something I was not for the sake of acceptance.
I'm a Latina too and to find another Latina crushing the game made me feel supported in levels that I don't think I have the words to articulate.
I felt like, "OMG! I'm home.”
SUSANA
CAREER COACH & SPEAKER
LOVE NOTES
