The Secret Sauce Files
Branding and Marketing Made Simple.
Unlearn Business and Branding Myths, Get Unfiltered Insights and Meet Daring Humans Serving Their Own Sauce.
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Building your bakery brand and wondering how to make it stand out? Check out this bakery brand design we did for an incredible Mexican bakery for inspo and ideas! We know that a panadería is the beating heart of many of our Hispanic communities across the United States. It’s where people find a piece of […]
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You built your business on your creative talent, the lens through which you see the world. You are incredible at transforming your ideas into stunning visuals, captivating stories, and unforgettable experiences. You’re resourceful, ingenious, and perfectly capable of learning new skills. Many creatives like you pride themselves on their ability to figure things out and […]
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For so long, women have been fighting to get a seat at the table, but the tides are changing, and they are done begging for a seat. They are building their own table, the whole freaking rooms, and creating spaces built by, with, and for women. Women are building and growing businesses together, and one […]
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Most Latinx businesses are led by first-gen trailblazers, the first in their familia to build something from scratch. That means you’re forging a road with no map. It also means your story is powerful. The industry’s version of “professional” often teaches us to blend in—neutral palettes, safe language, generic vibes. But chasing “fit in” is […]
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Hiring anyone to transform a home is a big, vulnerable decision. Clients aren’t just hiring a style; they are letting strangers into their space and trusting your process, your integrity, and your standards. Your home renovations & interior website has to showcase all of this at a glance. Your website design also needs to demonstrate […]
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A business is what you sell; a business brand is the story behind the business. Your personal brand is the YOU behind the work. As a founder/CEO, those worlds often blend and collide; your lived experience shapes the company’s values, voice, and vision. As a brand design studio, we often get asked what is the […]
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Wondering what website design for coaches entails? As a coach, your lived experience, your approach to growth, and the community you build around your work are what make your website the best tool for converting viewers into paying community members. People form quick judgments about the legitimacy of a business, yes, especially coaches, in milliseconds […]
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Anyone can buy the same extensions, buy the same CoolSculpting machine, or take the same bridal makeup course. What clients pay more for is your eye, your standards, and the experience you create. Your website is where that experience starts. It’s the difference between “looks good” and “I’m ready to book at your rate.” A […]
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Not everyone can build a memorable brand that carries cultura, story, and conviction. For Women of Color and Latina founders, authentic branding is about being seen at the level you already operate every day. It is about stepping into leadership, commanding trust, and opening doors for others who will come after you. Historically, Latinas and […]
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The truth is – anyone can buy the same camera, but no one sees the world through YOUR lens, which is why you need a unique and recognizable visual identity (beyond photos). Your unique visual identity will lead you to more qualified inquiries and more “hell yes” clients. As a web and brand design studio, […]
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“I didn't feel like I needed to morph into something I was not for the sake of acceptance.
I'm a Latina too and to find another Latina crushing the game made me feel supported in levels that I don't think I have the words to articulate.
I felt like, "OMG! I'm home.”
SUSANA
CAREER COACH & SPEAKER
“I think when you've DIY'ed for a long time, you get this feeling of, ‘will they find out?’
I knew that if I wanted to get to the next level of clientele, I needed to work with a professional.
Working with this team to bring this new version of my brand to life has been nothing short of awesome. I feel more legit and a whole lot less imposter syndrome.
CATIE
BRAND PHOTOGRAPHER
“It's perfectly me and represents everything I'm trying to build with my company. Easy, seamless, fun, inspired…
You just GOT it.”
SHERRY
MARKETING MENTOR
“I feel like now I don’t have to work as hard to show potential clients what makes me stand out.
You took my words, feelings, and ideas and transformed them into the perfect website for me and my business
Nobody else has a website like mine.”
ANNAMARIE
FAMILY PHOTOGRAPHER
“I feel like now I don’t have to work as hard to show potential clients what makes me stand out.
You took my words, feelings, and ideas and transformed them into the perfect website for me and my business
Nobody else has a website like mine.”
ANNAMARIE
FAMILY PHOTOGRAPHER
“It's perfectly me and represents everything I'm trying to build with my company. Easy, seamless, fun, inspired…
You just GOT it.”
SHERRY
MARKETING MENTOR
“I think when you've DIY'ed for a long time, you get this feeling of, ‘will they find out?’
I knew that if I wanted to get to the next level of clientele, I needed to work with a professional.
Working with this team to bring this new version of my brand to life has been nothing short of awesome. I feel more legit and a whole lot less imposter syndrome.
CATIE
BRAND PHOTOGRAPHER
“I didn't feel like I needed to morph into something I was not for the sake of acceptance.
I'm a Latina too and to find another Latina crushing the game made me feel supported in levels that I don't think I have the words to articulate.
I felt like, "OMG! I'm home.”
SUSANA
CAREER COACH & SPEAKER
LOVE NOTES
