Brand and Website Design for Divorce and Life Coaches Supporting Women
CLIENT: SHERRI ELLIOT-YEARY
When seasoned professionals pivot into purpose-led coaching, their brand must honor both credibility and compassion. This full brand design, website design, podcast cover, Canva templates, and blog setup project for Sherri Elliot Yeary focused on supporting her transition from HR leadership into coaching women through divorce and betrayal.
The Challenge
Sherri was a recognized HR expert stepping into a new chapter as a divorce and life coach for women. While her expertise was strong, she needed a brand built from scratch that could carry her authority into a more personal, emotionally sensitive space. The brand had to feel soft and supportive without diminishing the depth of her experience or leadership presence.
The Hola Luz Approach
Gentle, feminine, and grounded in growth. We created a brand centered on rebirth, healing, and forward movement using soft visuals and thoughtful structure to reflect safety and trust. The website and blog were designed to support education and reflection, while the podcast cover and Canva templates extended the brand across content and community touchpoints. The result is a recognizable, feminine brand that allowed Sherri to step confidently into a new industry with the same strength she carried in her corporate career.
INDUSTRY: COACHING FOR WOMEN
SERVICES: BRAND DESIGN + SHOWIT WEBSITE DESIGN + CANVA TEMPLATES
FAQs
Branding helps create trust and emotional safety, which is essential when supporting women through vulnerable life transitions.
A coaching website should clearly explain services, values, and approach while offering supportive content that builds connection and trust.
Through thoughtful design and clear messaging that balance warmth with professionalism and experience.
Blogs and podcasts allow coaches to educate, support, and connect with clients beyond one-on-one sessions.
Yes. Strategic branding helps translate existing expertise into a new space, maintaining credibility while opening doors to aligned clients.
If you’re transitioning into coaching and want a brand that reflects both your experience and your heart, we’d love to support you.
IT’S NOT JUST A LOGO. IT’S NOT JUST A WEBSITE. - IT’S NOT JUST A LOGO. IT’S NOT JUST A WEBSITE.
Explore our design services
Book a discovery call
