The Secret Sauce Files

Brand Design

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Color swatches, photos, and logo mockups all scattered around a table to help show the difference between a personal brand vs business brand

A business is what you sell; a business brand is the story behind the business. Your personal brand is the YOU behind the work. As a founder/CEO, those worlds often blend and collide; your lived experience shapes the company’s values, voice, and vision.  As a brand design studio, we often get asked what is the […]

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a woman with her hands on a laptop looking at the website for jen mg - a sex and relationship coach

Wondering what website design for coaches entails? As a coach, your lived experience, your approach to growth, and the community you build around your work are what make your website the best tool for converting viewers into paying community members.  People form quick judgments about the legitimacy of a business, yes, especially coaches, in milliseconds […]

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a woman holding a tablet on a couch looking at the website for Dunamis Career Coaching

Not everyone can build a memorable brand that carries cultura, story, and conviction. For Women of Color and Latina founders, authentic branding is about being seen at the level you already operate every day. It is about stepping into leadership, commanding trust, and opening doors for others who will come after you.  Historically, Latinas and […]

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a selection of different brand photos for sophie k hunter photography

The truth is – anyone can buy the same camera, but no one sees the world through YOUR lens, which is why you need a unique and recognizable visual identity (beyond photos). Your unique visual identity will lead you to more qualified inquiries and more “hell yes” clients.  As a web and brand design studio, […]

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a woman holding a phone on the phone the screen is displaying the website for Dunamis Coaching and Consulting 

Potential clients who identify as Women of Color, Latinas, or minority founders want to feel seen, heard, and, above all, represented when looking for someone who can help and support them in their next chapter of their business or career. The reality is that first impressions matter, and potential clients are judging your expertise in […]

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Brand guidelines for small businesses deck sample.brand and website design for small business. branding packages for small business

Discover the power of professional branding with our tailored packages designed for small business owners. Discover how a cohesive brand and website can elevate your visibility and influence in the marketplace.

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branding and website design for small business

You’ve built a business on hard work and hustle – figuring things out as you go and putting your skills to work for your clients. It’s honestly so impressive! 

But are you at the point every business owner eventually comes to? The point where you need to trade in your DIY brand and website for a strategic, professional version that helps you grow and scale like you want to?

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“I didn't feel like I needed to morph into something I was not for the sake of acceptance.

I'm a Latina too and to find another Latina crushing the game made me feel supported in levels that I don't think I have the words to articulate.

I felt like, "OMG! I'm home.”

SUSANA
CAREER COACH & SPEAKER

“I think when you've DIY'ed for a long time, you get this feeling of, ‘will they find out?’ 

I knew that if I wanted to get to the next level of clientele, I needed to work with a professional. 

Working with this team to bring this new version of my brand to life has been nothing short of awesome. I feel more legit and a whole lot less imposter syndrome. 



CATIE
BRAND PHOTOGRAPHER


“It's perfectly me and represents everything I'm trying to build with my company. Easy, seamless, fun, inspired…

You just GOT it.” 


SHERRY
 MARKETING MENTOR

“I feel like now I don’t have to work as hard to show potential clients what makes me stand out.

You took my words, feelings, and ideas and transformed them into the perfect website for me and my business

Nobody else has a website like mine.”

ANNAMARIE 
FAMILY PHOTOGRAPHER

“I feel like now I don’t have to work as hard to show potential clients what makes me stand out.

You took my words, feelings, and ideas and transformed them into the perfect website for me and my business

Nobody else has a website like mine.”


 ANNAMARIE 
FAMILY PHOTOGRAPHER

“It's perfectly me and represents everything I'm trying to build with my company. Easy, seamless, fun, inspired…

You just GOT it.” 


 SHERRY
 MARKETING MENTOR

“I think when you've DIY'ed for a long time, you get this feeling of, ‘will they find out?’ 

I knew that if I wanted to get to the next level of clientele, I needed to work with a professional. 

Working with this team to bring this new version of my brand to life has been nothing short of awesome. I feel more legit and a whole lot less imposter syndrome. 



 CATIE
BRAND PHOTOGRAPHER


“I didn't feel like I needed to morph into something I was not for the sake of acceptance.

I'm a Latina too and to find another Latina crushing the game made me feel supported in levels that I don't think I have the words to articulate.

I felt like, "OMG! I'm home.”

 SUSANA
CAREER COACH & SPEAKER

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