We recently had the pleasure of working with Bronze & Glo, a Texas beauty brand, the only local sunless studio specializing in spray tans, red light therapy, and LED-teeth whitening. 

When we first met with the owner, Brooke, she told us she wanted 3 things:

1. To attract new clients
2. A website that made it easy to book appointments
3. To educate her audience about the benefits of what her offers

This was music to our ears, because building brands and websites that attract new clients, simplify your booking process, and educate your audience is what we do best! 

If you’re a beauty brand, salon owner, or beauty service provider – come with us to use Brooke’s experience as a guide for how to make sure YOU choose the right designer for your website.

Beauty Brand Websites Must be User-friendly

The first thing you want to look for when choosing a designer for your beauty brand website is usability. 

Does the designer create beautiful sites that are hard or complicated to use?

That’s not going to cut it.

Beauty brands like Bronze & Glo need their website to work for them.

Brooke needed:

✅ a simple, reliable contact form

✅FAQs that were easy to access and read

✅her physical location clearly identified

✅one place to share detailed instructions for pre- and post-tanning

Our number one priority was to create a website that was easy for Brooke’s clients to use.

We had to be strategic about where we placed key information, how we titled the pages of her site, and how the customer journey was structured throughout.

We made FAQs and TAN CARE their own pages and buttons on her navigation bar, even though for other businesses these items would be housed within other pages or not prominently displayed.

The end goals and user experience dictated the design choices we made throughout the website.
Pro Tip: Don’t work with a website designer who puts their own aesthetic or design principles ahead of your unique business and website needs!

Beauty Brand Websites Should Highlight Your Process

New customers are less likely to book with a new beauty service provider if they feel uncertain about the process.

We want to feel comfortable and confident about what to expect, how to prepare, and what we will experience – especially when going somewhere new for a beauty service like nails, hair, spray tans, or spa services. 

Along with clear copy that explains the process in detail, we made sure Bronze & Glo’s website included small touches throughout to help a visitor feel like they understand what to expect. 

Hand-drawn details paired with process images make it easier for potential customers to understand the process. 

Pro Tip: Don’t work with a designer who doesn’t include unique, branded illustrations or details in their website design package! 

Beauty Brand Websites Should Create a Desired Feeling

Customers seek out beauty brands because they want to feel something – more confident, more beautiful, more polished, more relaxed. 

Getting clear on what your audience wants is the first step to building a standout website. 

And once you know what feeling you’re trying to create, it’s up to your designer to bring that feeling to life.

Bronze & Glo wanted their clients to feel glowy. (It’s in the name!) 

So we created sun-inspired, shimmering details that evoke a warm, sparkly feeling and used them strategically throughout the website. 

We wanted to keep a high-end, clean feel – so strategic use of these details was key. 

Pro Tip: Make sure your website designer starts the design process with a deep understanding of the feeling and vibe you want your audience to experience.

Are We the Website Designer for Your Beauty Brand?

If you love what we created for Bronze & Glo and would love to have our insights, expertise, and design skills at work for your beauty brand – we’d love to chat.

And when you’re ready, click here to schedule a free call to talk through the details of your business and see how we can upgrade your brand and website today!