The Secret Sauce Files
Branding and Marketing Made Simple.
Unlearn Business and Branding Myths, Get Unfiltered Insights and Meet Daring Humans Serving Their Own Sauce.
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Building your bakery brand and wondering how to make it stand out? Check out this bakery brand design we did for an incredible Mexican bakery for inspo and ideas! We know that a panadería is the beating heart of many of our Hispanic communities across the United States. It’s where people find a piece of […]
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For so long, women have been fighting to get a seat at the table, but the tides are changing, and they are done begging for a seat. They are building their own table, the whole freaking rooms, and creating spaces built by, with, and for women. Women are building and growing businesses together, and one […]
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Most Latinx businesses are led by first-gen trailblazers, the first in their familia to build something from scratch. That means you’re forging a road with no map. It also means your story is powerful. The industry’s version of “professional” often teaches us to blend in—neutral palettes, safe language, generic vibes. But chasing “fit in” is […]
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Not everyone can build a memorable brand that carries cultura, story, and conviction. For Women of Color and Latina founders, authentic branding is about being seen at the level you already operate every day. It is about stepping into leadership, commanding trust, and opening doors for others who will come after you. Historically, Latinas and […]
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The truth is – anyone can buy the same camera, but no one sees the world through YOUR lens, which is why you need a unique and recognizable visual identity (beyond photos). Your unique visual identity will lead you to more qualified inquiries and more “hell yes” clients. As a web and brand design studio, […]
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“I didn't feel like I needed to morph into something I was not for the sake of acceptance.
I'm a Latina too and to find another Latina crushing the game made me feel supported in levels that I don't think I have the words to articulate.
I felt like, "OMG! I'm home.”
SUSANA
CAREER COACH & SPEAKER
“I think when you've DIY'ed for a long time, you get this feeling of, ‘will they find out?’
I knew that if I wanted to get to the next level of clientele, I needed to work with a professional.
Working with this team to bring this new version of my brand to life has been nothing short of awesome. I feel more legit and a whole lot less imposter syndrome.
CATIE
BRAND PHOTOGRAPHER
“It's perfectly me and represents everything I'm trying to build with my company. Easy, seamless, fun, inspired…
You just GOT it.”
SHERRY
MARKETING MENTOR
“I feel like now I don’t have to work as hard to show potential clients what makes me stand out.
You took my words, feelings, and ideas and transformed them into the perfect website for me and my business
Nobody else has a website like mine.”
ANNAMARIE
FAMILY PHOTOGRAPHER
“I feel like now I don’t have to work as hard to show potential clients what makes me stand out.
You took my words, feelings, and ideas and transformed them into the perfect website for me and my business
Nobody else has a website like mine.”
ANNAMARIE
FAMILY PHOTOGRAPHER
“It's perfectly me and represents everything I'm trying to build with my company. Easy, seamless, fun, inspired…
You just GOT it.”
SHERRY
MARKETING MENTOR
“I think when you've DIY'ed for a long time, you get this feeling of, ‘will they find out?’
I knew that if I wanted to get to the next level of clientele, I needed to work with a professional.
Working with this team to bring this new version of my brand to life has been nothing short of awesome. I feel more legit and a whole lot less imposter syndrome.
CATIE
BRAND PHOTOGRAPHER
“I didn't feel like I needed to morph into something I was not for the sake of acceptance.
I'm a Latina too and to find another Latina crushing the game made me feel supported in levels that I don't think I have the words to articulate.
I felt like, "OMG! I'm home.”
SUSANA
CAREER COACH & SPEAKER
LOVE NOTES
